Itzel Fernandez · Filmmaker · Creative Director
Not perfection. Feeling. That's what we're chasing in every frame.
Filmmaker, cinematographer, and creative director behind Izzy & Co. Studio. Ten years in the industry. Atlanta-based, everywhere-ready.
the story
"You have to put yourself out there completely. And you cannot do it alone."
Hey, I’m Itzel — filmmaker, cinematographer, and creative director and founder behind Izzy & Co. Studio.
In a world that keeps changing — the tech, the platforms, the way we create — one thing has always remained: stories last forever. That’s what brought me here. From New York to Atlanta, on set, behind the lens, a decade building something from the ground up.
The best creative work is never made alone. It’s made in rooms where everyone believes in the same vision. Atlanta is home and the place where Izzy & Co. took root.
I believe you have to put yourself out there completely. And you cannot do it alone. The best work happens in collaboration when a director trusts their crew, when a brand trusts the filmmaker, when everyone in the room is pulling toward the same feeling.
I lead the creative direction. But I lead it with people.
Influences & Taste
My taste lives somewhere between Ali Ali’s precision in advertising, Rich Lee’s visual world-building, and the fearless scope of Lana Al’s commercial work. Directors who made you feel something visceral, something true.
City of God showed me that rawness and beauty aren’t opposites. Eternal Sunshine showed me that a film can be trippy, tender, and devastating all at once. That range lives in everything we make at Izzy & Co.
ALI ALI
AdvertisinG
Rich Lee
Music Videos
Lana Al
Commercial Director
Guillermo del Toro
Feature Film
David Cronenberg
Feature Film
the studio
Built on Story.
Made to Last.
Izzy & Co. is a filmmaker-led studio that turns founders into storytellers.
We work with wellness, beauty, and lifestyle brands who know their visuals don’t match the caliber of their work yet. We make cinematic brand films and campaigns that position you where you actually belong — not as another option, but as the inevitable choice.
Not for the viral moment. For the legacy that lasts.